Monday, August 07, 2023

2023 - wrap up

 Wow.. I had forgotten this section of the site... No I am more than years after THE GRANDS MOULINS DE DAKAR experience. I have had so many work experience since then, The United Nations, then the Customs with many teams.. Check my LinkedIn for more on my career!

Sunday, August 06, 2023

Can Artificial Intelligence replace the Web Content profession

Some may think yes, Chat GPT and Jasper produce intelligent content with an amazing accuracy of results.

But I say no. Writing is an art, not a functionality that can be implemented by A.I. When I write, I take the time to reflet, seek inspiration and discuss my topic with other people, just to have enough energy to give to my words. Now we all know the power of words and how putting them one to another in a different way can change their meanings. Writing reflects how you fee, it reflects emotions and a behind a will to make the reader reflect, act or think differently. 

What the trends shows in most website is that the content is often oriented towards marketing and the aim to make the reader act. For that, you nee to gather information about what the person does, likes etc.. which robot are very good at as the websites we visit track our activities with cookies and other tools. Then the gathered information are used to sell ,influence and so forth. So as a marketing tool. I would say the AI can do the job in helping marketers to quickly draft a copy to publish on a company's website for advertisement, sales etc..

But when it comes to writing about a topic, there is no fear the Web Content profession will vanish one day, because the human brain goes beyond gathering information to produce a content. 

What we humans do with our brains is more powerful and reflect the complexity of our Human Intelligence. Depending on our mood, our goal and our environment, we can write an article about something but with a different perspective. If you are a regular reader of the Reader's Digest you know what I talk about. If you have the love for words, and know how to appreciate a good book, a consistent research, you definitely are in the same mindset as I am. AI can only gather information that can help us have a start of inspiration that will lead us to write inspiring papers.

When you want to share an idea, it takes words to draw the picture, and this is where a writer is different than a robot. Robot can draw a picture from a word but not draw a picture or feeling from an idea.

I love writing, and I love research and new technologies, these two elements led me to study Web Content Editing 20 years ago.. and I am still here! So will I be writing in 20 years from now if I am still form this world. There is a lot to share through writing, and as long as humans have a brain, reflection and writing will still exist.

Friday, June 02, 2023

It's been a long time...

You must be wondering.. Where was she all this time.. Well, I was writing for others, proofreading for other, managing projects for others. And today here I am coming back to my love of writing.. 

At the age of 40, they say you need to do what you do best and start earning for it. So here I am trying to get back on freelancing as a writer and web content editor. 

Technologies have evolved, people now create their own sophisticated website without any knowledge of coding and developers are turning more to AI and more complex services.. But what I noticed is that there is a fast growing demand of writers, editors and web content developers... something that Artificial Intelligence cannot do like the human can. This is where I am happy to be a literature lover and writer in this High Tech century, I feel safe. I feel the profession can offer so much more and for many many centuries to come. 

I used to do research when I was at the university, I used to write articles of feelings, thoughts, perspective, strategy, all on paper. I still have to love of writing on paper, reading my copy again and again, share it with friends who just like me love to write.

I could have been a journalist but I wanted to learn more about what the web would offer us writers and got to graduate in web content and project editing, masters degree.

Today I am really at a point where I need to go back to what I do the  best, and start earning for it, gain more skills of technology and explore literature in a modern way, through digital marketing, advocacy and much much more.. After exploring what I could do all my career, I definitely am happy to know what I must do!

If you would like to challenge me or just need writing services, and just want to share you passion of writing, feel free to write to me at bineta.toure@gmail.com

See you there!

Friday, January 12, 2018

After many years writing articles, reflecting on the great idea that would caught the visitor's attention on a site and planning communication campaigns, I take a look back and notice that the web has made it easier for us today. After the xml integration technology there is the twitter style #connecting. Yes now it's all about connecting people from one area to another, and cross intellectual reflection to help people advance in their career.
Information is Network and the network verifies the information. People want to know people to have the correct information.

But as always there is the exception like e-how. I love this site because they show you tutorials on how to deal with many things in life. I also enjoy the fact that they have now translated it in French. Last time, I was on it I was reading an article about manipulation and how to deal with people that love to manipulate you.

I also like the experimental article. Those are the richest ones. They enable you to really benefit from other people's life experience and this is often found on blogs, and personal blogs.
Public websites, like social networks sites rarely have profound honest and useful content. It's like people want to share nothing. Well they share information, news but rarely experience. In social professional networks however we often have experts views on business life and relations based on their own experience. And I truly believe that this is what makes the success of coaching. It's learning based on true experience, so it caught the attention, and is useful. So I enjoy this type of content.

This leads me to ask : What really is information? Data? Is everything information? or is information what is useful. So then information is not objective. You would find something useful and take this as a good information. Something useful and not well said would be bad information. Information that is biased is false information; and information that is not useful, or that everyone already knows is not information... So how complicated is that LOL... I would love to have your views on this!

Monday, December 05, 2011

Du nouveau, Décembre 2011

Voilà c'est fini pour le site de joomla: www.pharmpasteur.com

On poursuit avec www.o-2p.com qui est sous wordpress avec wp-commerce, la solution de vente en ligne pour wordpress. En tout cas la plus sympa...

I'm done with joomla 1.7, you can clicl the link above and visit my site. Now working with wordpress and an ecommerce solution to sell products online. Check it out!

Thursday, October 13, 2011

Joomla 1.7

They hate it? I love it! I am currently developing a site with this you can check here. For beginners you get a bit lost out there because everything is so flexible you can put articles where you wan and create categories the way you want and display menus and articles just the way you want... But what if you just don't know the right way to display things?

Well you have to know a bit of web content management if you want something clear and nice for your visitors to understand. But it is definitely a good CMS.

DRUPAL 7 has no secret

The best version as they say, and it has a lot to show I tell you. I have never been a Drupal fan but I have to surrender to the genie of the Drupal community developers. BIG APPLAUSE ! Truthfully.

I have worked on e-commerce solutions and standard drupal CMS and the very best of drupal is all in the blocks content.

This allows you to decide where your content has to be shown, and the menu are also very flexible. a bit like joomla.
My last project is still incomplete but just so you can get the chance to follow the evolution of a website with drupal.