The article from emarketings.org is really interesting in terms of prediction. As I analyse the movement of strategies and relationships in terms of marketing I understand that businesses have finally understood that it is the consumers thought that counts and not the product in itself. remeber whenn we talked about "people buy what you think not what you do"?
Consumers have reached a phase where manipulation is just so obvious to them, as they understand more and more where you wanna get to have them buy your product, that they understand they can also make businesses change their minds about their products.
And as businesses understand it is their advantage to sell what the consumers want, they change the type of relationship from a one way communication to a two way communication...
